In the digital marketing industry, getting a project is important—but building long-term relationships with international clients for years is something entirely different. Many agencies focus only on short-term rankings and quick results, but at Suraj Anjaana, our journey has always been based on trust, consistency, communication, and honest work.
This case study shares the real story behind how we built strong relationships with international SEO clients, worked on projects for many years continuously, and established ourselves globally through dedication and ethical SEO practices.
The Early Days of SEO & Freelancing (2004 Onwards)
The journey started in 2004 while managing a cyber café called Hang Around Café. During that period, digital marketing and SEO were still new industries, especially in India. There were limited tools, limited guidance, and very few structured agencies.
At that time, most learning happened through experimentation and practical work.
I started working on:
- Directory submission
- Social bookmarking
- Forum posting
- Article submission
- Press release submission
- Manual link building campaigns
Initially, I worked as a freelancer and handled small projects from Indian companies while also trying to get work from international freelancing platforms like Upwork (known as Elance during those years).
The SEO industry was evolving rapidly, and every project helped improve both knowledge and confidence.
Professional Experience & Industry Exposure (2006)
In 2006, I joined a web development company specifically for SEO and link building work. This phase helped me understand how professional project management works and how businesses expect results from SEO campaigns.
During this period, I learned:
- Team coordination
- Client handling
- Structured SEO planning
- Long-term link building strategies
- Website promotion for competitive industries
This experience later became the foundation for building my own brand and services.
Launching SEO Manual Submission (2008)
After gaining practical experience for several years, I launched my own website in 2008:
The vision behind the platform was clear:
To provide manual, ethical, and quality-focused SEO and link building services for clients worldwide.
Unlike automated spam techniques that were common at that time, we focused on:
- Manual submissions
- Genuine backlinks
- Quality directories
- Real article submissions
- Long-term SEO value
After launching the website, I started promoting it using the same techniques and strategies I had been practicing for years.
Our First Major International SEO Client
Within about one month of promoting the website, we received our first major international SEO project.
The client was:
👉 All Classics
Owner: Mr. Darren
This project became a turning point in our journey.
The website was related to classic automotive products, and we worked extensively on:
- Link building
- Directory submissions
- Website promotion
- Search visibility improvement
- Organic SEO growth
The results started appearing gradually, and the client was highly satisfied with the consistency and communication.
Another Project from the Same Client: Big Bronze
After seeing positive results from the first project, the same client trusted us with another website:
This website operated in a completely different niche related to bronze statues and sculptures. Despite the niche difference, the approach remained the same:
- Ethical SEO
- Quality backlinks
- Consistent promotion
- Long-term ranking strategy
Successfully handling projects in different industries helped us understand how SEO works across multiple markets and niches.
From One Project to Long-Term Partnership
What started as a single SEO project eventually turned into a partnership that lasted for more than 10 years.
For over a decade, we continuously worked on both projects with monthly SEO activities and promotions.
In the SEO industry, long-term client retention is one of the biggest indicators of trust. Clients only continue for years when:
- Communication is transparent
- Results are consistent
- Work quality remains stable
- The service provider remains honest
This long-term relationship helped us build confidence and expand globally.
Expanding into International Markets
After successfully working with international clients, we started receiving more inquiries from overseas businesses.
Over the years, we worked on projects from different countries and industries.
Some industries and niches included:
- Automotive websites
- Bronze & sculpture businesses
- Packers and moving companies
- Business service providers
- eCommerce platforms
- Local service businesses
Long-Term SEO Projects in the Australian Market
Apart from USA-based projects, we also worked for Australian businesses for long periods.
Some notable projects included:
- Redx Transport
- Prestige Moving
These projects were related to the packers and moving industry in Australia.
We handled:
- SEO promotion
- Link building campaigns
- Online visibility improvement
- Long-term website promotion strategies
Working continuously with businesses from different countries gave us valuable international market experience.
Working with Major Brands During Their Early Growth
One of the most memorable experiences in our journey was working during the early growth phase of OLX in India.
When OLX launched in India, we were involved in promotional activities and worked on their campaigns for many months.
We regularly communicated with their team members through email regarding:
- Work reports
- Promotion updates
- SEO activities
- Submission progress
These experiences gave us exposure to working with large-scale brands and structured reporting systems.
Why Clients Stayed with Us for Years
In digital marketing, many projects fail because agencies focus only on quick profits. Our approach was always different.
We focused on:
- Honest communication
- Manual and ethical SEO work
- Consistency in reporting
- Long-term growth strategies
- Realistic expectations
- Client satisfaction over shortcuts
We always believed that:
SEO is not just about rankings—it is about building trust and long-term growth together.
Challenges During the COVID-19 Pandemic
Like businesses around the world, the COVID-19 pandemic created major operational challenges.
During this period:
- Offices were temporarily closed
- Team operations became limited
- Work shifted partially to remote support
- Some long-term promotions were paused
Projects like All Classics and Big Bronze were also affected due to restrictions and business uncertainty in the USA during the pandemic period.
We continued operations with a smaller team working from home on selected projects.
After the Pandemic: A New Reality
Once operations normalized, we tried multiple times to reconnect with Mr. Darren regarding the continuation of the projects.
Later, we discovered that the business had been sold and was being managed by another person. Despite several communication attempts, we did not receive a response.
It is possible that the new management started working with another agency.
Even though the professional relationship ended, these projects remain emotionally important because they played a huge role in building our identity globally.
What These Projects Taught Us
These long-term relationships taught us several important lessons:
1. Trust Builds Stronger Than Marketing
Clients stay for years when they trust your work ethics.
2. Honest SEO Always Wins Long-Term
Shortcuts may give temporary rankings, but sustainable SEO creates lasting growth.
3. Communication Matters
Regular updates and transparency build confidence.
4. Every Client Relationship is Valuable
Some clients become more than projects—they become part of your journey.
Our Philosophy at Suraj Anjaana
Today, at Suraj Anjaana, we continue working with the same mindset that started our journey years ago.
We believe in:
- Ethical SEO practices
- Long-term business relationships
- Manual and quality-focused work
- Honest communication
- Continuous learning and adaptation
Our goal is not only to improve rankings but also to help businesses grow sustainably online.
Conclusion
From managing a cyber café in 2004 to working with international clients for more than a decade, the journey of Suraj Anjaana has been built on dedication, learning, honesty, and trust.
Projects like All Classics, Big Bronze, Redx Transport, Prestige Moving, and campaigns associated with major brands like OLX helped shape our professional identity and global experience.
These projects were not just work assignments—they were milestones that helped us establish ourselves in the digital marketing industry.
And this journey continues.
More real-world case studies, project experiences, and SEO stories will be shared in our portfolio and case study section in the future.